SwiftIQ Resources

Data, APIs, Predictive Insights and More

Topics: Category Management, Analytics, Basket Analysis, shopper mission, convenience store, item affinities, consumer packaged goods, consumer insights, data analysis, dayparts, breakfast purchase data, cross-purchase, shopper marketing, product bundles, co-occurance

Affinities and Promotions-Part 2

Posted by Stacy Klimkowski

Apr 1, 2016 7:00:00 AM



Topics: Retail, convenience store, Whole Foods 365, Millenials, Wal-Mart Neighborhood Market

The Flight to Small Format Retail

Posted by Sam Young

Mar 1, 2016 8:59:50 AM

In 2015, retailers have started trending away from massive supercenters and towards faster growing small-format stores that cater to millennials and other convenience-seeking shoppers. In 2014, convenience stores had a historic year, growing 4.7% to $213.5 billion. Even Whole Foods has introduced, under the ‘365 banner, an experimental small-format store design, while retail giants such as Wal-Mart are planning to double their small-format footprint, called Neighborhood Market.


Topics: Big Data, Retail, Analytics, POS Data, Data Sharing, vendor portal

FMCG Retailers' Analytics Improve with Supplier's 1st Party Data

Posted by Stacy Klimkowski

Mar 1, 2016 8:59:43 AM

Fast moving consumer goods retailers and their suppliers typically follow category management practices to make decisions on what items to carry in their stores. According to the Category Management Association, the formal definition of Category Management is “a retailer-supplier process of managing categories as strategic business units, producing enhanced business results focused on delivering consumer value.” While large merchants like Wal-Mart, Kroger, Meijer, and Target have been on the leading edge of supplier data collaboration, many retailers manage their business using pure intuition, basic intelligence solutions or inefficient, legacy syndicated data platforms.