"The future of Insights derived from Category Management is dependent on the ability to mine the ever expanding set of shopper data. The granularity of transactional receipt level data allows a retailer or manufacturer to tailor their business to marketplace needs and allows them to improve their merchandising, pricing and shelving. SwiftIQ brings to life the insights from the data at the speed of a click allowing people to unleash the power of basket data, infinities and bundle promotions."
Chairman of the Advisory Board,
Category Management Association