CHICAGO--(BUSINESS WIRE)--SwiftIQ, a fast-growing Chicago-based predictive analytics and attribution platform for retailers and brands, announced today that it has named Bill Bishop, Greg Murtagh and Marshall Gibbs to its Advisory Board. “We’re thrilled to have three unique industry leaders on the Board,” said Jason Lobel, founder and CEO of SwiftIQ. “Their relationships and deep experience in retail analytics and contextual marketing will help fuel our growth.”
Bill Bishop is Founder of Willard Bishop and a recognized thought leader in food and convenience retailing. During his more than 30 years consulting, he specialized in areas as diverse as activity-based costing, used to drive merchandising decisions, to the creation of retail pricing strategies. Since 2011, he’s devoted all of his time to a new business – Brick Meets Click, where the focus is on identifying growth opportunities at the intersection between traditional and online retailing. At Brick Meets Click he serves as the Chief Architect responsible for omnichannel strategy.
Greg Murtagh is a nationally recognized media industry leader specializing in e-commerce, digital media and omnichannel monetization. A CPG industry veteran with time at Procter & Gamble and Dial Corp., he is Founder and CEO of Seismic Group, a retail eCommerce and media consultancy based in Tampa, FL. His career includes the founding of Triad Retail Media, the company widely credited for creating the eCommerce media business, creating ways for big brands to digitally connect with shoppers via their retail partners' eCommerce sites. He is the recipient of Advertising Age’s prestigious Media Maven award.
Marshall Gibbs is the COO and CTO for Target Data, the leading marketing services firm focused on connecting brands to consumers during the move life event. Prior to Target Data, Marshall was Chief Technology Officer at Targetbase, where he led the design of integrated marketing solutions for measurable customer engagement. He also served as CTO and CIO at Information Resources, Inc., where he developed a new core technology offering, directed all IT infrastructure, applications development, program portfolios and product/service offering development, and served as GM for the company’s Loyalty Analytics business. Marshall is an author of numerous patents and patents pending in data science for analytics and in transportation systems. He is a graduate of the University of Florida with a degree in Computer Systems and an M.B.A.
Murtagh adds, “Turning big data into actionable insights drives ROI. I’m excited to be working with Jason and the management team at SwiftIQ. The market has recognized the huge value these types of technologies can deliver and I intend to help SwiftIQ become a leader in this space.”
SwiftIQ uses high scale data processing and machine learning to deliver contextually relevant insights and digital experiences for retailers and brands. Its platform unifies and analyzes data primarily from in-store transactions as well as also online behavior and third party sources to predict and inform category captains, shopper marketing, assortment, supply chain and content delivery decisions. SwiftIQ’s unique ability to process billions of basket-level transaction records in near real-time and convert that into on-demand mobile visualizations, dayparts, affinities and attribution fosters a new level of retailer/supplier collaboration and innovation.
Since launching its category captain and consumer behavioral analytics platforms in 2014, SwiftIQ has doubled in the first quarter of 2015 and now manages nearly $25 billion in offline, receipt-level point of sale data. The company provides software to 3 of the top 10 global CPGs and several billion dollar retailers. SwiftIQ, named a Top Innovator twice by DataWeek has also been recognized by Google, Forrester, Forbes, ProgressiveGrocer and ComputerWorld for its achievements. For more information, visit www.swiftiq.com/.