SwiftIQ Adds Key Executives to Accelerate Growth

By Lea El Hage • September 12, 2017

9/12/2017, Chicago, IL: SwiftIQ, a fast-growing leader in enabling retail execution and vendor collaboration platforms for large retailers, brands and distributors is pleased to announce two new executive hires.  Brian Barrett, Senior Vice President of Sales, Alcohol and Beverage and Chris Williams, Senior Vice President of Insights and Retail Strategy have joined SwiftIQ. The hiring of Brian and Chris strengthens SwiftIQ’s capabilities to become the leading on-demand insights and decisioning platform powered by the most highly granular, real-time store, customer, and supply chain data.

Brian Barrett is a serial entrepreneur with over 19 years in beverage and data systems. He was the Founder of GuestMetrics, which built the largest aggregated syndicated data solution for on-premise retailers connected them to alcohol, beverage, and food brands.  Prior to joining SwiftIQ, he consulted for Fintech, a leader in alcohol payments technology that managed invoicing and shipment data for hundreds of thousands of retail locations. Brian will be responsible for expanding SwiftIQ’s customer base and product capabilities servicing beer, wine, spirits and beverage customers and their wholesaler partners. Today, SwiftIQ works with large category leaders like Anheuser-Busch and Coca-Cola as well as emerging beverage brands, such as Argo Tea.

Chris Williams will be responsible for maximizing SwiftIQ’s value to retailers by guiding strategy for Product, Client Success, and Business Intelligence Services. With over 16 years of merchandising and analytics experience in large retail, Chris was most recently the Vice President of Merchandising at Sunoco where he was responsible for category management, space planning, loyalty, and analytics. Prior to Sunoco, he was the Director of Merchandising at Fresh & Easy, a regional small format grocery chain that was sold by Tesco PLC to Yucaipa Companies, a private equity investor. Prior to that, Chris was a Buyer at Target Corporation where he managed center store grocery categories and developed seasonal private label programs. Chris holds a Bachelor of Science from Georgia Tech and an MBA from Harvard Business School.

“On behalf of the team, SwiftIQ is honored to have the opportunity to work with such great talent and experience in Brian and Chris to help us create more value for our retailers, brands and distributors,  says Jason Lobel, Co-Founder and CEO of SwiftIQ. Coming of a strong first half where we advanced our artificial intelligence applications, signed an exclusive partnership with the National Association of Convenience Stores (NACS) and raised our first institutional round of venture capital, SwiftIQ is poised for growth.


About SwiftIQ

SwiftIQ provides large retailers, brands, and distributors with a leading, on-demand insights and decisioning platform from the most highly granular, real-time store, customer, and supply chain data to create compelling shopping experiences and maximize profitability. SwiftIQ analyzes over $100 billion of transaction-log level data serving convenience, grocery, drug and other retailer formats. SwiftIQ, named a 2017 CIO Top 25 Artificial Intelligence Solution Provider, 2016 Vendor of the Year by RaceTrac and 2016 Gartner Cool Vendor for CPGs, has also been recognized by McKinsey & Company, Forrester, Forbes, NACS and Progressive Grocer for its achievements.

For more information, please contact us at info@swiftiq.com or www.swiftiq.com