Business Intelligence Services

Skilled Business Intelligence
Analysts to Augment your Team

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Helping You Translate Insights Into Tactical Strategic Actions

Are you drowning in data? Our business intelligence team is here to help!

We empower retailers, brands, and distributors to achieve operational efficiency by helping them understand tactical alternatives to their most complex data-driven questions.

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Retail Execution
  • Measure Activities (displays, promotions, bundles, ads, coupons, etc.)
  • Recommend Promotional Bundles
  • Track New Items
  • Categorize Review / Performance Reporting
  • Optimize Assortment Suggestions
  • Analyze Planogram Reset
Granularity
Measurement Levels
  • Total Item / Brand Impact
  • Total Category Impact
  • Total Score Impact
Methodology
  • Test & Control - isolating stores based on similar variables
  • Chain Wide Measurement
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Marketing Personalization & Measurement
  • Pre-Campaign Insights
  • Post-Campaign Insights / Measurement
  • Track New Items
  • Segment Customers (Behavioral Targeting)
  • Create Audiences
  • Recommend Offers

Test & Control: Informed Decisions to Drive Profitability

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TEST DESIGN WITH SWIFTIQ SEGMENTS
SwiftIQ’s process provides flexible test design with scientifically-balanced control store comparison metrics thanks to the SwiftIQ SmartSegments, a methodology that categorizes your retail network by sales and departmental / category focus of individual stores.
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SWIFTIQ PREDICTIONS
Estimate potential impact of the action in selected markets prior to field testing based on historical demand elasticity modeling.
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FIELD TESTING
Test the action with the selected test group vs. the isolated control group that didn’t receive the action.
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MEASUREMENT
Measure results in across test vs. control stores and compare performance.
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OPTMIZATION
Identify performance driving KPIs and take action for roll-out.

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