Tracking New Item Performance

Tracking New Item Performance in a Highly Competitive Market

By Lea El Hage • Mar 20, 2018 5:03:00 PM

Accelerating Growth of a New Product

An energy drink company, known for its stimulating and highly sought-after energy drinks, released a new product on the market in September 2016. This product (Energy Drink A) comes in two flavors, classic and red, and competes in the non-cola soda market along with other well-known sodas.

To track the performance of this new product, Energy Drink A wanted a sophisticated retail analytics software that provides granular basket insights to help achieve sales objectives and accelerate growth. The answer: SwiftIQ’s Retail Execution Cloud.


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