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Measuring the Impact of a Promotion

By Lea El Hage • Mar 20, 2018 5:03:26 PM

Promotion Measurement

To drive food service, weekday lunch missions and increase basket size, a leading beverage company launched a promotional bundle offering two hotdogs and either a soda (CSD) or an iced tea. The promotion ran in 2015 and again 2016 but with different offers: $2.99 and $3.33 respectively.

By leveraging SwiftIQ’s highly granular transaction level data, the company was able to measure the impact of the promotions and determine which one was more profitable.

 

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