GPM Investments Signs Partnership with Advanced Analytics Leader SwiftIQ

By Jason Lobel • September 30, 2019

GPM Investments, the sixth largest convenience retail chain in the United States, selected SwiftIQ as a preferred partner to deliver advanced analytics and insights for their transaction, promotional events and loyalty data to their team, supplier partners and distributors.

As part of the agreement, SwiftIQ will be facilitating smarter and faster business decisions with automated reporting, near real-time promotion intelligence, assortment bundle recommendations to improve category management, grow store-level profitability, and maximize collaboration with their manufacturing partners and distributors. In addition, SwiftIQ’s insights will help GPM better understand its customers and their shopping behaviors.

“SwiftIQ will help us realize the value of our basket-level transaction and digital data in new and exciting ways to help us execute faster and smarter,” said Ruth Ann Lilly, GPM’s Vice President of Marketing and Merchandising. “They are a leader in convenience retail insights providing us with cutting edge analytics and artificial intelligence capabilities to help us maximize the value of our data. I was a client at a former retailer and brought them into GPM to help us execute on our growth objectives. We will now be able to not only garner new insights around our business, but also allow our vendor partners to leverage their proprietary data to help us execute more efficient promotions, in-store merchandising affinities and more relevant digital experiences.”

“We are excited to partner with GPM and their supplier partners to activate more impactful
promotions,” said Jason Lobel, CEO and Co-Founder of SwiftIQ. “When we first met GPM, they were only a few hundred stores and they have amassed a sizable network across 22 states in a short period of time. We already have several suppliers lined up to partner with GPM to drive incremental sales and margins.

Ruth Ann and Jason will collaborate to kick off the NACS 2019 conference with a data-driven Education Session “How to Measure Promotion Effectiveness and ROI” on Tuesday October 1 at 12pm.


About GPM Investments, LLC

GPM Investments, LLC, together with its subsidiaries, is the largest privately-owned company in the convenience store channel of business. The company, based in Richmond, VA, operates or supplies fuel to over 1,400 stores in Arkansas, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas and Virginia. Its stores offer a large selection of beverages, coffee, fountain drinks, candy, salty snacks and many other products to meet the needs of the everyday customer.

One feature, setting many of its convenience stores apart is a wide array of proprietary food offerings ranging from fresh chicken, fresh-made salads and sandwiches to healthy,
grab-and-go meals.

Visit to learn more about GPM’s stores.

About SwiftIQ
SwiftIQ offers their Retail Execution Cloud which can analyze billions of records in seconds enabling retailers to compete smarter, faster and localize assortment and marketing decision easily. SwiftIQ works with consumer product goods manufacturers, distributors and primarily offline retailers such as convenience and grocery retailers to automate insights and empowering users to make merchandising and marketing decisions efficiently. In 2018, SwiftIQ grew their convenience store database to over 5 billion baskets working with chains as small as 20 stores up to many billions in revenue and many leading brands such as Coca-Cola, Anheuser-Busch, MillerCoors, Hershey, and MarsWrigley, among others.

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