CHICAGO-(BUSINESS WIRE)- SwiftIQ, a pioneering software platform for retail data and insights that optimize in-store marketing, online experiences, and media targeting, announced today that it has been recognized as a “Cool Vendor” by Gartner, a top IT research firm. The annual report identifies four technology vendors that “use a set of innovative IT application approaches that can enable profitable sales growth, improve manufacturer-retailer collaboration, align manufacturer activities to real consumer needs and opportunities, and drive profitable engagement with consumers and retail customers, and help turn data into actionable insights.” 1
"It is an honor to be recognized by Gartner and by analysts that have years of experience in customer marketing, category management, and insights" states Jason Lobel, SwiftIQ's CEO. “We believe that being named a Cool Vendor is further confirmation of SwiftIQ's innovative technology, differentiation, and fast growing market traction among large retailers and leading CPGs.”
Every year Gartner finds its Cool Vendors in key technology sectors and publishes a series of research reports highlighting the top innovative vendors that warrant attention from prospective customers. For more information, go tohttp://www.gartner.com/technology/research/cool-vendors/.
SwiftIQ’s ability to convert data in near real-time into on-demand mobile friendly visualizations at a granular level, fosters a new level of retailer/supplier collaboration and innovation.
1 Gartner, Inc., Cool Vendors in Consumer Goods Manufacturing, 2016, Ed Porter and Ellen S. Eichhorn, 29 April 2016.
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Gartner subscribers can access the full report here.